Local SEO and website design in Swansea
We start by finding out what local customers are actually searching for, build your website around those services, connect it properly with your Google presence, and keep improving your visibility every month after launch.
£499 setup + £149/month
Swansea-based. Fully managed. Monthly reporting.
Real client websites we have built in Swansea. No stock imagery, no invented dashboards.
Who you're dealing with
Run by Jon Batten in Swansea — Google Digital Marketing certified.
Jon Batten — Founder, Swansea, South Wales · Google Digital Marketing certified
More about JonRecent local work
Genuine projects, described plainly. Results are published only once they have been measured.
10.5K+
Organic clicks
Google Search Console, historical total
3,468
Google Business Profile interactions
March–August 2026
936
Calls from the profile
March–August 2026
Figures reported by Mi Boon Thai Massage from Google Search Console and their Google Business Profile. Read the full case study.
Measured results
Thai massage and massage therapyTunbridge Wells
Read the case study
Aesthetics clinicSwansea
Read the case study
Fencing contractor, established 1997Gowerton, Swansea
Read the case study
The problem
Most of the businesses we speak to are in one of these positions. None of them are unusual.
You rely on word of mouth or social media, so people searching for your service simply never see you.
It was built years ago, it has never really brought enquiries in, and nobody has touched it since.
Your page works for people who already know you, but it does very little for people searching Google.
The site looks smart, but it was designed to look good rather than to be found.
Your Google Business Profile and your website say different things and are not working together.
A single Services page tries to cover every job, so no individual service ranks for anything.
The difference in our approach
Plenty of designers build good-looking websites. Our process starts somewhere different.
Where we start
Normal website designer
Design the pages first, then think about search.
Top of the Search
Research what local customers search for before deciding the site structure.
Service pages
Normal website designer
One general services page covering everything.
Top of the Search
Dedicated pages for the services that actually matter commercially.
Google Business Profile
Normal website designer
Website and Google profile handled separately.
Top of the Search
Website and Google Business Profile aligned as one local search system.
After launch
Normal website designer
The website is handed over at launch.
Top of the Search
Ongoing local optimisation, monitoring and monthly reporting.
| Comparison area | Normal website designer | Top of the Search |
|---|---|---|
| Where we start | Design the pages first, then think about search. | Research what local customers search for before deciding the site structure. |
| Service pages | One general services page covering everything. | Dedicated pages for the services that actually matter commercially. |
| Google Business Profile | Website and Google profile handled separately. | Website and Google Business Profile aligned as one local search system. |
| After launch | The website is handed over at launch. | Ongoing local optimisation, monitoring and monthly reporting. |
How it works
Step 01
We look at your services, your local competitors and what customers in your area are actually searching for.
Step 02
We create a professional website structured around those search opportunities, not around a template.
Step 03
We align the website with your Google Business Profile, set up Search Console and put tracking in place.
Step 04
We monitor rankings and search visibility every month and keep making improvements.
What's included
Everything needed to launch a website built for local search.
The ongoing work that keeps your local visibility moving.
Real website examples
We don't force every business into the same template. The SEO process is systematic; the design is tailored to the business and the customers it needs to reach.
A premium, editorial feel suited to an aesthetics clinic — calm pages, clear treatment information and an obvious route to booking.
Read the case studyA strong local trade style — real photographs of completed work, a page for each service and a straightforward path to a quote.
Read the case studyLocal SEO and Google, explained
It tells Google what you do, where you work, and which services are important enough to deserve a page of their own. That's what lets you appear when someone searches for a specific job in your area.
How local SEO worksIt's how customers find you in local and Maps results, often before they ever reach a website. Most businesses have one; far fewer have one that matches what their website says.
Google Business Profile managementWe handle both as one local search system rather than two separate jobs, so the services, areas and details line up wherever a customer finds you.
Pricing
Setup£499One-off, to design and build the site
Then monthly£149Ongoing local SEO and management
Initial minimum term of 3 months, then rolling monthly with 30 days' notice. Hosting and domain management are included while the monthly service is active. No VAT added — Top of the Search is not VAT registered.
Setup includes
Monthly includes
Covered by the 90-Day Progress Promise: if your agreed local search visibility hasn't measurably improved in the first 90 days, we keep doing the agreed optimisation work without charging the monthly management fee for up to a further 90 days.
No VAT added — Top of the Search is not VAT registered.
Our commitment
Before optimisation begins we agree 5–10 relevant local search terms with you and record a baseline. If there is no measurable improvement in that agreed visibility during the first 90 days, we continue the agreed optimisation work without charging the normal monthly management fee for up to a further 90 days.
Rankings, positions and lead volumes are never guaranteed, and the £499 setup fee is not refundable under the promise. The additional free optimisation period is capped at 90 days.
View the full Progress Promise termsStraight answers
That usually happens when nobody agreed what was being measured. We start by recording a baseline and agreeing the local search terms we're tracking, then report the movement in that visibility each month — measurable progress rather than a list of vague SEO activity.
Fair. The £149 a month is active optimisation, monitoring and improvement, not just hosting a finished site. After the 3-month initial term you can cancel with 30 days' notice.
We'll review your website, your Google presence and your local visibility, then highlight the most important opportunities we find.
