MiBoon Thai Massage – Case Study

From low visibility → top Google results → consistent customer flow

Business Overview

Client: MiBoon Thai Massage
Location: Tunbridge Wells
Industry: Thai Massage / Wellness
SEO Difficulty: 21 (Moderate)

MiBoon had a great service but very little visibility on Google. They weren’t appearing in the top map results and weren’t receiving consistent enquiries from Google searches.

⚠️ Challenges

Before working together, MiBoon struggled with:

• Not showing in Google Maps for main keywords

• Weak Google Business Profile optimisation

• Thin content on key service pages

• No GBP products or structured services

• Limited photos

• No review strategy

• Low local SEO signals

• Strong competitors dominating the map pack

They needed a fast, effective way to appear in front of customers searching for massage services locally.

🔧 What I Did

1. Google Business Profile (GBP) Rebuild

• Correct primary category

• Added all relevant secondary categories

• Created full service list with descriptions

• Added GBP “Products” to target main keywords

• Optimised business description

• Uploaded high-quality branded images

• Added geotagged photo metadata

• Set opening hours

• Added booking link

• Created a review request flow

• Weekly Google Posts added

2. Website Optimisation

• Cleaned website structure

• Improved homepage above-the-fold content

• Added keyword-focused H1/H2 headers

• Wrote new content for main services

• Added internal linking

• Created location-based relevancy

• Optimised title tags and meta descriptions

• Improved page speed

• Added LocalBusiness schema

• Strengthened massage service page hierarchy

3. Local SEO Authority Building

• Submitted consistent NAP citations

• Updated all old listings

• Added business to niche directories

• Positioned brand across Tunbridge Wells references

• Added driving-directions keywords

• Created Google-aligned trust signals

📈 Results

Within weeks, MiBoon saw a clear rise in visibility:

• Top positions for “Thai Massage Tunbridge Wells”

• Top 3 map pack visibility for main keywords

• Increase in profile views & website clicks

• Higher call volume from Google

• More consistent weekly bookings

• Stronger brand presence across Google

Miboon now enjoys stable ranking and regular local leads.