Case study · Thai massage · Tunbridge Wells
Mi Boon Thai Massage
- Thai massage and massage therapy
- Tunbridge Wells
- Measured results
A real example of local search visibility turning into sustained website traffic, Google Business Profile activity and customer actions.
At a glance
The measured picture
Every figure below comes from Mi Boon's own reporting — Google Search Console, Google Business Profile and GiftUp.
10.5K+
Organic clicks
Google organic search, historical total
156K+
Organic impressions
Google organic search, historical total
3,468
Google Business Profile interactions
March–August 2026
936
Calls from the Google Business Profile
March–August 2026
£23K+
Gift voucher revenue recorded through GiftUp
Recorded in Mi Boon's GiftUp account — not revenue attributed to search alone
The business
Who Mi Boon are
Mi Boon Thai Massage is a local massage business serving Tunbridge Wells, offering Thai massage and related treatments.
Unlike a brand-new site, Mi Boon has a genuine trading history online — which means there is real, measurable search and Google Business Profile data behind the work rather than early indicators.
The opportunity
What actually needed to be right
People looking for a massage rarely search for a business by name. They search by service and by place — "thai massage tunbridge wells" and similar.
So the job is not a dramatic rescue. It is making sure the website and the Google presence both say clearly what the business offers, where it is, and how to book — and that they say the same thing as each other.
That relevance has to be maintained, not set once. Search behaviour, competitors and Google's local results all move.
The work
What was worked on
Ongoing local search work rather than a one-off website build.
Website and content relevance
- Service-focused pages so each treatment people search for has somewhere to land
- Clear location signals for Tunbridge Wells across the site
- Obvious contact and booking routes on every page
Local search
- Local SEO targeted at service-plus-location searches
- Alignment between the website's services and the Google presence
- Ongoing monitoring of search performance rather than a one-off build
Google Business Profile
- Google Business Profile optimisation
- Consistent business information between the profile and the website
- Profile kept working as a direct route to the website and to phone calls
Organic search
Search performance
Historical totals recorded in Google Search Console.
10,500+
Organic clicks
156,000+
Organic impressions
6.7%
Overall organic click-through rate
Recent momentum
The most recent measured period in the supplied data, compared with the period before it.
597
Clicks
+12% on the previous period
8,880
Impressions
+8% on the previous period
Local searches bringing people to the website
These are click figures for the searches themselves, not ranking positions. They show why the website has to match the services and the location people genuinely type in.
“massage tunbridge wells”
1,397 clicks
“thai massage tunbridge wells”
1,396 clicks
Google Business Profile · March–August 2026
Google visibility driving real customer actions
Recorded in the Google Business Profile for March–August 2026. These are totals for that period, not monthly figures.
3,468
Business Profile interactions
1,987
Website clicks
936
Calls
For a local service business the profile matters as much as the website, because people can move straight from Google into the site, into a phone call, or into other profile actions. Interactions are exactly that — actions taken on the profile — and we do not treat them all as enquiries.
Gift vouchers
Online visibility supporting more than search traffic
£23,037.64
GiftUp revenue
295
Orders
£22,258
Voucher value issued
£16,168
Voucher value redeemed
These figures are recorded in Mi Boon's GiftUp account. They demonstrate the scale of online voucher activity alongside the website and visibility work; they are not presented as revenue attributable solely to SEO.
What it shows
What the numbers show
The point of local SEO is not a ranking screenshot. It is the chain that follows it: relevant local searches, then visibility, then visits to the website or profile, then phone calls and bookings.
Mi Boon's figures show that chain running end to end. Over 156,000 impressions produced more than 10,500 clicks at a 6.7% click-through rate, and the two biggest query groups are exactly the service-plus-location searches the site was aligned to.
Over March–August 2026 the Google Business Profile recorded 3,468 interactions, including 1,987 website clicks and 936 calls — customer actions, not just views.
And alongside that visibility, the business's GiftUp account recorded more than £23,000 in gift voucher revenue across 295 orders. GiftUp records those transactions; we are not claiming each one came from organic search.
Range
Same process. Very different businesses.
Three businesses, three starting points, one way of working. We do not run every client through the same template.
Established measurable performance
Mi Boon Thai Massage
Years of organic search and Google Business Profile data behind the service and location relevance work.
Results currently being tracked
Phoenix Aesthetics
A premium clinic website with treatment-led local search architecture, built from no website at all.
Results currently being tracked
Gowerton Fencing
A local trade website plus Google Business Profile and local search presence built from launch.
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