Phoenix Aesthetics
A premium, editorial presentation suited to an aesthetics clinic — calm pages, clear treatment information, practitioner credibility and an obvious route to booking.
See the clinic buildWebsite design in Swansea
Website design in Swansea built around how customers search
This service builds a fast, conversion-focused website around what local customers actually search for. It should look right for your business and be findable by the people looking for what you do. We work out the second part first — which services matter, what customers search for, which pages you actually need — then design around that.
£499 setup + £149/month
Custom design, not a template. Built for local search from the first decision.
Recent websites
- Phoenix AestheticsAesthetics clinicSwansea
- Gowerton FencingFencing contractorGowerton
- Mobile-firstMost local searches are on phones
- Search-ledStructure before styling
Genuine website proof
Two real builds, deliberately different
Same process, different outcome. The SEO method is systematic; the design is not templated.
Gowerton Fencing
A strong, practical trade presentation — real photographs of completed work, a page for each type of fencing, and a straightforward path to requesting a quote.
See the trade buildWhy we don't start with a five-page template
Home, About, Services, Gallery, Contact is a layout — not a plan
The standard five-page site puts everything you do onto one Services page. That single page then has to compete for every search term at once, which means it competes properly for none of them.
It also tells you nothing about what customers in your area actually want. Two fencing companies can offer the same services and have completely different demand behind them — and the site should reflect that, not a stock structure.
So we start with the commercial question: which services are worth winning, what do people type when they want them, and what does the site need to look like for those people to get in touch.
Search-led website planning
How the structure gets decided
Step 01
Commercial priorities
Which services actually make you money, and which ones you'd like more of. That comes from you, not from us guessing.
Step 02
Local search research
What people in your area search for, how much demand sits behind each service, and what competing local sites already cover.
Step 03
Page architecture
Which services deserve their own page, how they group together, and how the pages link to each other sensibly.
Step 04
Design and build
Only then does the visual design start — built around that structure, the actions you want visitors to take and the way your business should be presented.
What your website build includes
Everything in the £499 setup
Research and structure
- Local search and competitor research
- SEO-led site architecture
- Dedicated pages for your key services
- Internal linking between related pages
Design and build
- Professional custom design for your business
- Mobile-first layout throughout
- Clear calls, forms and enquiry routes
- Your own photography used properly where you have it
Technical foundation
- Technical SEO, schema where appropriate
- Sitemap, robots and Search Console readiness
- Analytics and conversion tracking
- Google Business Profile alignment
Mobile and conversion
Most local searches happen on a phone
Which means the phone version isn't a scaled-down afterthought — it's the main version.
Fast on mobile data
Lightweight pages and properly sized images, so the site loads before somebody gives up and taps the next result.
One obvious next step
Every page makes it clear what to do next — call, request a quote, or book — without hunting for it.
Easy to contact
Tap-to-call, short forms that ask only what you need, and contact details that are never more than a scroll away.
Readable content
Short paragraphs, real headings and no walls of text — the same reason this page reads the way it does.
Trust where it matters
Real photographs of your work, genuine detail about your services, and no stock imagery pretending to be your business.
Built to be improved
The site is structured so pages can be added and improved later without a rebuild.
After launch
The website is the foundation, not the finish line
A site that launches and is never touched again slowly loses ground to the ones that are being worked on. That's why the build is the first half of the Local Growth Website package rather than a standalone product.
From launch onwards, the same site is improved every month: service pages strengthened, internal links extended, new pages added where there's demand for them, and everything kept aligned with your Google Business Profile.
- Monthly local SEO work on the site we built
- Tracking against the local searches we agree with you
- Google Business Profile kept consistent with the website
- A plain-English report each month
Pricing
How this is paid for
Local Growth Website
£499 setup, then £149/month
The website is built for a one-off £499 setup fee, then £149 a month covers the ongoing local SEO, improvements, monitoring and reporting that keep it working.
FAQs
Website questions we're asked most
Related
Where to go next
Local SEO
The ongoing work that keeps the website climbing after launch, and how progress is measured.
Phoenix Aesthetics
A clinic website built around treatment searches, with booking as the obvious next step.
Gowerton Fencing
A trade website built from a Facebook-only starting point, with a page for each service.
Find out what your website should be built around
The free audit looks at your current site, your local competitors and the searches that matter, so you can see what a search-led rebuild would actually change.