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Pricing

Simple pricing for local growth

One straightforward package — no Bronze, Silver or Gold, and nothing held back for a higher tier. Your website build, your ongoing local SEO and your Google Business Profile are handled together as one managed service.

Local Growth Website£499 setup then £149/month3-month initial minimum, then continuing monthly with 30 days' notice.No VAT added — Top of the Search is not VAT registered.

No setup fee is taken until the scope is agreed in writing.

The package

One package, priced the same for everyone

Everything below is included at the same price whether you are a one-van trade business or a clinic with a team. The only thing that changes is how many service pages your business needs.

Local Growth Website

Setup£499One-off, to research, design and build the site

Then monthly£149Ongoing local SEO, Google profile work and management

One package covering the website build, ongoing local SEO and Google Business Profile support as a single managed service. Initial minimum term of 3 months, then continuing monthly with 30 days' notice. Hosting and domain management are included while the monthly service is active. No VAT added — Top of the Search is not VAT registered.

Setup includes

  • Local search and competitor research
  • SEO site architecture and service-page planning
  • Custom design and mobile-first build
  • Technical SEO, schema, sitemap and robots
  • Google Business Profile alignment
  • Analytics, conversion tracking and Search Console setup

Monthly includes

  • Google Business Profile optimisation and activity
  • Local ranking monitoring against agreed terms
  • Search Console and technical monitoring
  • Website SEO and internal linking improvements
  • Service and content expansion where justified
  • Review support and monthly reporting

Covered by the 90-Day Progress Promise: if your agreed local search visibility hasn't measurably improved in the first 90 days, we keep doing the agreed optimisation work without charging the monthly management fee for up to a further 90 days.

The £499 setup

What the setup fee covers

A one-off fee to research, plan, design, build and launch a website that is structured for local search from the first page.

No VAT added — Top of the Search is not VAT registered.

Research & planning

Before anything is designed, we work out what people near you actually search for.

  • Local search research for your services and area
  • Competitor research on the businesses currently ranking
  • SEO site architecture — how pages are organised and linked
  • Service-page planning, one page per thing you want to be found for

Website build

A site designed for your business, not a template with your logo dropped in.

  • Professional custom design
  • Dedicated pages for each of your key services
  • Mobile-first build, because most local searches happen on a phone
  • Use and optimisation of client-supplied photography — on-site photography can be arranged separately if required
  • Conversion-focused structure — clear next step on every page

SEO foundation

The technical groundwork search engines need in order to rank you.

  • Technical SEO across the whole site
  • Internal linking between related pages
  • Appropriate schema markup
  • Sitemap and robots configuration
  • Google Search Console setup and verification

Google & tracking

So your website and your Google presence say the same thing, and you can see what happens.

  • Google Business Profile alignment with the new site
  • Analytics setup
  • Conversion tracking for calls and enquiries
  • Launch configuration and checks

More detail on how the build itself works is on the website design page.

The £149 a month

What the monthly fee covers

This is active work every month, not a hosting package. Hosting is included while the £149/month managed service is active, but the fee primarily pays for ongoing optimisation, monitoring and management. Local search keeps moving — competitors add pages, Google changes what it shows, and profiles that sit still slide down.

Google Business Profile

  • Ongoing profile optimisation
  • Profile activity and content
  • Review support and response guidance

Local SEO work

  • Website SEO improvements
  • Internal linking improvements
  • Service and content expansion where it is justified

Monitoring & reporting

  • Local ranking monitoring against your agreed terms
  • Search Console monitoring
  • Technical monitoring of the site
  • Monthly reporting in plain English

The full breakdown of the ongoing work is on the local SEO page.

Full transparency

What we quote separately

A few things sit outside the package. None of them are hidden extras — if you need any of them, we price them up front so you can decide before anything is committed.

  • Paid ads management (Google Ads, Meta Ads)
  • Logo and brand identity design
  • E-commerce and online payments
  • Marketing copy unrelated to the website
  • Third-party software or subscription fees
  • On-site photography (client-supplied photography is used and optimised as standard)
  • Major additional website functionality
  • Additional locations or substantial extra service-page builds

Terms in plain English

How the term works, and who owns what

Term and cancellation

  • Initial minimum term of 3 months from launch
  • After that the service continues monthly — no long contract
  • 30 days' notice to cancel, at any point
  • Hosting and domain management included while the service is active

If the service ends you keep your domain and the website content and assets produced for your business, and we provide a reasonable handover. The full wording is in the service terms.

Your domain is yours

Your domain is registered for your business and belongs to you. We manage the domain and DNS settings on your behalf while the service is active, so your website, email and Google profile all point where they should. If the service ends, you keep the domain and we hand it over to you or a provider you nominate.

Our commitment

The 90-Day Progress Promise

Before optimisation begins we agree 5–10 relevant local search terms with you and record a baseline. If there is no measurable improvement in that agreed visibility during the first 90 days, we continue the agreed optimisation work without charging the normal monthly management fee for up to a further 90 days.

How it is measured

  • 5–10 relevant local search terms, agreed with you before optimisation begins
  • A baseline recorded at the start, before any optimisation work
  • Progress assessed on overall local visibility — average position across those agreed terms
  • Fixed tracking locations and the same method at both ends, so the comparison is fair
  • If there is no measurable improvement in 90 days, the agreed work continues without the monthly management fee for up to a further 90 days
  • Rankings, a first position and lead volumes are never guaranteed, and the £499 setup fee is not refundable under the promise

The full conditions of the promise are set out in the Progress Promise terms.

Is this right for you?

Who this package suits

It is a specific service for a specific kind of business. Here is an honest view of where it works well, and where you would be better served by someone else.

A good fit

  • Local service businesses serving Swansea and South Wales
  • Owner-managed businesses who want one point of contact
  • Businesses with no website yet
  • Businesses with an outdated site that never brought in work
  • Businesses relying heavily on Facebook to be found
  • Businesses with weak or inconsistent local visibility
  • Anyone who wants website, Google Business Profile and SEO handled together

Probably not the right fit

  • Large e-commerce stores with big product catalogues
  • Businesses needing national or enterprise-scale SEO
  • Anyone who only wants a cheap one-off page design
  • Anyone looking for a guaranteed number one ranking

If that is you, say so on a call and we'll point you towards someone better suited. It costs nothing to ask.

The same package, two very different businesses

What £499 + £149 a month actually builds

Both of these were delivered on exactly the package described on this page — one an aesthetics clinic, one a fencing contractor.

Phoenix Aesthetics homepage: a dark editorial hero reading 'Natural-looking aesthetics, tailored to you', with treatment navigation and a book-a-consultation button.

Aesthetics clinicSwansea

Phoenix Aesthetics

Starting position
Had a Google Business Profile but no website, so there was nowhere for people searching treatments to land.
What we did
A premium local SEO website built around treatment search intent, with booking-focused pages, practitioner trust content and full alignment with the clinic's Google presence.

Read the case study

Gowerton Fencing homepage: a full-width photograph of a completed timber fence with the heading 'Fencing contractors in Swansea' and a get-a-free-quote button.

Fencing contractor, established 1997Gowerton, Swansea

Gowerton Fencing

Starting position
A Facebook-only presence with no website and no Google Business Profile, so the business was invisible in local search.
What we did
A local trade website with dedicated pages for each service, genuine photography of completed work, a clear route to a quote, and the technical local SEO behind it.

Read the case study

Pricing questions

Straight answers

Want to see whether this would work for your business?

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